Who We Are
The l344 Story
l344 was founded with a single clear purpose: to give players across Bangladesh access to a world-class online betting and casino experience that speaks their language, accepts their preferred payment methods, and covers the sports and games they genuinely care about. From the very first day, every product decision at l344 has been guided by the needs of the Bangladeshi player — not adapted from a foreign template, but built specifically for this market.
Bangladesh has a vibrant, passionate sporting culture. Cricket runs deep in the national identity — from the electric atmosphere of a BPL fixture at the Sher-e-Bangla National Cricket Stadium in Mirpur to the buzz of a Bangladesh Tigers T20 World Cup campaign. l344 was designed to put that passion at the centre of the platform. Our cricket betting markets cover BPL, IPL, T20 World Cup, ICC tournaments, and Bangladesh Tigers internationals with real-time odds updated ball by ball, giving players in Dhaka, Chittagong, Sylhet, and every corner of the country the depth of markets they deserve.
Beyond cricket, l344 operates a fully stocked live casino lobby featuring over 200 tables from certified providers including Evolution Gaming and Ezugi. Live Baccarat, Roulette, Blackjack, Andar Bahar, Dragon Tiger, Teen Patti, and game show titles like Crazy Time are all available around the clock, streamed in HD from professional studios. Alongside the live casino, l344 hosts hundreds of slot titles from Pragmatic Play, NetEnt, Microgaming, Spribe, and other globally recognised developers — giving slot fans a constantly refreshed library of games to explore.
One of the defining features of l344 from the outset has been its commitment to frictionless payments for Bangladesh players. Deposits and withdrawals via bKash, Nagad, Rocket, and Upay are processed in Bangladeshi Taka (৳ BDT) with no currency conversion and no hidden charges. A bKash deposit typically credits to a player's l344 balance within seconds. Bank transfers via Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank are also supported for players who prefer traditional banking. Fast, transparent, local — that is how payments at l344 work.
Security and player welfare are non-negotiable at l344. Every session is protected by SSL encryption. Every account is secured by hashed passwords and mobile verification. Every player has access to responsible gaming tools — deposit limits, session reminders, and self-exclusion options — directly from their account settings. l344's English-language support team is available 24 hours a day, 7 days a week to assist players from Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Barisal, Rangpur, Mymensingh, and Cox's Bazar with any question or concern.
l344 is a platform for adults. All services — casino, sportsbook, slots, and account features — are strictly available to players aged 21 and above. This is a commitment we take seriously at every level of the business, from registration and verification through to ongoing account monitoring. We believe responsible gaming and an exceptional player experience are not competing priorities — they go hand in hand, and both are central to everything l344 does.
Our Mission
To deliver the most complete, fair, and locally relevant online betting and casino platform available to players in Bangladesh — combining world-class game content with instant local payments, round-the-clock English support, and an unwavering commitment to player safety and responsible gaming.
Our Vision
To become the most trusted name in online betting and gaming for the Bangladesh market — a platform where players return not just for the games, but because they genuinely trust l344 to be transparent, reliable, and always on their side.