l344 Privacy Policy

1. Introduction

l344 ("we", "us", "our") is an online betting and casino platform operating at https://l344.io and serving players across Bangladesh, including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. We are committed to safeguarding the privacy of every player who interacts with our platform.

This Privacy Policy describes the types of personal data we collect, the purposes for which we use it, the parties with whom we may share it, the measures we take to protect it, and the choices and rights available to you. It should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference.

All personal data processing by l344 is conducted in accordance with applicable data protection principles including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality. We take these obligations seriously and train our staff accordingly.

2. Data We Collect

l344 collects the following categories of personal data from players. We collect only what is necessary for the specific purpose stated, and we do not retain data beyond the periods described in Section 8.

2.1 Account Registration Data

When you create an l344 account, we collect:

• Full legal name
• Date of birth (to verify you are 21 years of age or older)
• Residential address (including city, division, and postcode within Bangladesh)
• Email address
• Mobile phone number (used for account verification and two-factor authentication)
• Username and encrypted password

2.2 Identity Verification Data

To comply with age verification and anti-fraud requirements, we may request:

• National ID card (NID) number or copy
• Passport copy or driving licence
• Utility bill or bank statement as proof of address (issued within the last three months)
• Selfie photograph for biometric comparison against identity documents

2.3 Financial and Transaction Data

• Deposit and withdrawal transaction records including amounts, timestamps, and payment method references
• Mobile financial service account references (e.g., bKash wallet number, Nagad number, Rocket number, Upay number) — we do not store full MFS PINs or passwords
• Bank account details where bank transfer is used (account number and bank name only)
• Currency denomination (Bangladeshi Taka, ৳ BDT)

2.4 Gameplay and Betting Data

• Bet history, game session records, win/loss outcomes
• Game preferences and favourite categories
• Bonus and promotion usage records
• Responsible gaming limit settings and self-exclusion status

2.5 Technical and Device Data

• IP address and approximate geolocation (country and city level)
• Device type, operating system, and browser version
• Session timestamps and duration
• Referring URL and page navigation paths within the l344 platform
• Cookie identifiers (see Section 7)

2.6 Communications Data

• Support enquiries, chat transcripts, and email correspondence with the l344 team
• Feedback, complaint records, and dispute correspondence
• Marketing preference settings (opt-in and opt-out records)

3. How We Collect Your Data

l344 collects personal data through the following mechanisms:

Collection Method	Description
Direct Input	Data you enter directly into the l344 platform during registration, account updates, deposit/withdrawal forms, and support requests.
Automated Systems	Technical data collected automatically when you access the platform, including IP address, device identifiers, and session logs via server logs and analytics tools.
Cookies & Tracking	Small data files stored on your device that help us recognise returning users, maintain session state, and understand how the platform is navigated. See Section 7 for full details.
Payment Processors	Transaction confirmation data received from bKash, Nagad, Rocket, Upay, and Bangladeshi banking partners when a deposit or withdrawal is processed.
Identity Verification Partners	Verification outcome data from third-party KYC (Know Your Customer) service providers engaged by l344 to validate the authenticity of identity documents submitted by players.
Fraud Prevention Services	Risk signals and fraud indicators from specialist fraud detection providers used to protect the integrity of the l344 platform and the security of all player accounts.

4. How We Use Your Data

l344 uses the personal data we collect for the following specific purposes:

• Account Creation and Management: To register and maintain your l344 account, authenticate your identity on login, and enable all account features including deposits, withdrawals, and game access.
• Age and Identity Verification: To verify that you meet the 21+ age requirement and that you are who you claim to be, in accordance with our responsible gaming obligations.
• Payment Processing: To process deposits and withdrawals through bKash, Nagad, Rocket, Upay, and partner banks, and to maintain an accurate record of your transaction history.
• Platform Delivery: To provide access to cricket betting, live casino games, slots, card games (including Deuces Wild and European Blackjack), and all other l344 products.
• Security and Fraud Prevention: To detect and prevent unauthorised access, account takeover, money laundering, bonus abuse, and other fraudulent or prohibited activities on the platform.
• Responsible Gaming: To enforce deposit limits, cooling-off periods, and self-exclusion requests, and to monitor account activity for signs of problem gambling behaviour.
• Customer Support: To respond to your enquiries, handle complaints, resolve disputes, and provide assistance through our 24/7 English-language support team.
• Legal and Regulatory Compliance: To comply with applicable legal obligations, including record-keeping requirements, anti-money laundering (AML) obligations, and responses to lawful requests from competent authorities.
• Platform Improvement: To analyse aggregated and anonymised usage patterns, improve the player experience, fix technical issues, and develop new features across the l344 platform.
• Marketing Communications: To send you promotional offers, bonus notifications, and seasonal campaigns (such as those tied to BPL, IPL, Eid, or Pohela Boishakh) where you have opted in to receive such communications. You may opt out at any time.

5. Legal Basis for Processing

l344 processes your personal data on the following legal bases depending on the nature of the processing activity:

• Contractual Necessity: Processing required to perform the contract between you and l344, including account management, payment processing, and delivering gambling services.
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements, including age verification, AML record-keeping, and responding to lawful authority requests.
• Legitimate Interests: Processing carried out for l344's legitimate business interests, including fraud prevention, platform security, and improving our services, provided those interests are not overridden by your rights.
• Consent: Where l344 relies on your consent as the basis for processing — primarily for marketing communications and non-essential cookies — you may withdraw that consent at any time without affecting the lawfulness of prior processing.

6. Data Sharing and Disclosure

6.1 l344 does not sell, rent, or trade your personal data to third parties for their independent marketing or commercial purposes.

6.2 We may share your personal data with the following categories of trusted service providers, strictly to the extent necessary to fulfil the purposes described in this Privacy Policy:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, and Visa/Mastercard processing partners, to execute deposit and withdrawal transactions.
• Identity Verification Providers: Third-party KYC service providers engaged to verify the authenticity of identity documents and confirm player age and address.
• Fraud Prevention & Risk Services: Specialist providers who analyse transaction patterns and account behaviour to detect fraudulent activity and protect the security of the l344 platform.
• Game Content Providers: Licensed game studios including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe may receive limited session data necessary to deliver their games through the l344 platform. These providers operate under their own data protection obligations.
• Technology and Hosting Partners: Cloud infrastructure, server, and technology providers that host and operate the l344 platform. These providers process data only on our instructions and under contractual confidentiality obligations.
• Legal and Regulatory Authorities: Where required by law, court order, or lawful request from a competent authority, l344 may disclose personal data to law enforcement agencies, regulatory bodies, or courts. We will notify you of such disclosures where legally permitted to do so.

6.3 In the event that l344 undergoes a business restructuring, merger, or acquisition, personal data held by l344 may be transferred to a successor entity as part of that transaction. Players will be notified of any such transfer and the privacy terms applicable to their data under the new entity.

7. Cookies and Tracking Technologies

7.1 l344 uses cookies and similar tracking technologies (including pixel tags and local storage) on our platform. Cookies are small text files placed on your device that allow us to recognise you across sessions, maintain your login state, and understand how you interact with our platform.

7.2 We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the operation of the l344 platform. These cookies enable core functions such as account login sessions, security token validation, and language preference storage. They cannot be disabled without impairing platform functionality.
• Performance and Analytics Cookies: Used to collect anonymised data about how visitors navigate the l344 platform, which pages are most visited, and where errors occur. This data helps us improve the player experience. These cookies do not identify you personally.
• Functional Cookies: Remember your preferences and settings — such as your preferred game categories or display settings — to provide a more personalised experience on return visits.
• Marketing Cookies: Used only where you have consented to receive personalised promotional content. These cookies track whether you have engaged with a particular promotion and help us avoid showing you the same offer repeatedly.

7.3 You can manage your cookie preferences through your browser settings. Most modern browsers allow you to refuse all or certain categories of cookies. However, disabling strictly necessary cookies will impair your ability to log in or use the l344 platform. For full browser-level cookie management instructions, refer to your browser's help documentation.

8. Data Retention

8.1 l344 retains personal data for only as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations.

8.2 The following general retention guidelines apply:

• Active Account Data: Retained for the duration of your account relationship with l344, plus a minimum post-closure period for legal and audit purposes.
• Transaction Records: Retained for a minimum of five years from the date of the transaction, in line with standard financial record-keeping requirements.
• Identity Verification Documents: Retained for a minimum of five years from account closure or the date of last verification, whichever is later.
• Support and Correspondence Records: Retained for three years from the date of the last interaction, unless the matter is subject to ongoing legal proceedings.
• Marketing Preferences: Retained until you withdraw consent, at which point marketing records are updated promptly and no further marketing communications are sent.
• Technical Logs: Retained for up to 12 months for security monitoring and platform performance analysis, after which they are anonymised or deleted.

8.3 Where data is no longer required, l344 securely destroys or permanently anonymises it in accordance with our internal data deletion procedures.

9. Data Security

9.1 l344 applies a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data in transit between your device and our servers
• Encryption of sensitive data fields (including passwords and financial references) at rest using industry-standard algorithms
• Role-based access controls ensuring that only authorised l344 personnel access personal data on a need-to-know basis
• Regular security assessments and vulnerability testing of the l344 platform infrastructure
• Two-factor authentication (2FA) support for player accounts, and mandatory 2FA for internal administrative access
• Contractual data processing agreements with all third-party service providers who handle l344 player data
• Staff training on data protection obligations and incident response procedures

9.2 In the event of a personal data breach that is likely to result in a risk to your rights, l344 will notify affected players without undue delay and take all appropriate remedial action. We will also notify relevant authorities where legally required.

9.3 While l344 takes every reasonable precaution, no internet transmission or electronic storage system is entirely secure. You play a role in account security by choosing a strong, unique password and keeping your login credentials confidential. If you suspect your account has been compromised, contact [email protected] immediately.

10. Your Rights Over Your Data

As a player on the l344 platform, you have the following rights regarding your personal data. To exercise any of these rights, contact our support team at [email protected]. We will acknowledge your request promptly and respond within a reasonable timeframe.

• Right of Access: You may request a copy of the personal data l344 holds about you, along with information about how it is being used.
• Right to Rectification: If the personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it. You can also update many details directly within your account settings.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent and no other legal basis applies, or where the data has been processed unlawfully. Note that certain data must be retained to comply with legal obligations and cannot be deleted on request.
• Right to Restrict Processing: You may request that l344 restrict processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or where processing is unlawful but you prefer restriction over deletion.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and carried out by automated means, you may request that l344 provide your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing of your personal data where that processing is based on legitimate interests. You also have an unconditional right to object to processing for direct marketing purposes, including profiling for marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

11. Children and Minors

11.1 l344 services are strictly intended for individuals aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. Our registration process includes mandatory age verification steps designed to prevent underage access.

11.2 If l344 becomes aware that personal data has been collected from a person under 21 years of age without appropriate verification, we will take immediate steps to close the relevant account, delete the associated personal data, and return any funds deposited to the originating payment method where technically feasible.

11.3 If you have reason to believe that a minor has created an l344 account, please contact us immediately at [email protected]. l344 takes child protection obligations seriously and will investigate and act on all such reports without delay.

12. Third-Party Links and Embedded Content

12.1 The l344 platform may contain references to third-party services such as payment providers (bKash, Nagad) or game content providers (Evolution Gaming, Pragmatic Play). These third parties operate under their own privacy policies, which l344 does not control.

12.2 l344 is not responsible for the privacy practices or content of any third-party service. We encourage you to read the privacy policy of any third-party service you interact with in connection with your l344 account, particularly your chosen payment provider.

12.3 Game content delivered through the l344 platform by licensed providers may involve the transmission of limited session and gameplay data to those providers for the purpose of rendering the game and calculating outcomes. This data is handled under the provider's own data processing obligations and does not include your full personal profile.

13. International Data Transfers

13.1 l344 primarily serves players in Bangladesh. Some of our technology infrastructure and third-party service providers may be located outside Bangladesh. Where personal data is transferred to locations outside Bangladesh, l344 takes steps to ensure that such transfers are carried out in accordance with applicable data protection principles and that appropriate safeguards — such as contractual data processing agreements — are in place.

13.2 By registering and using the l344 platform, you acknowledge that your personal data may be transferred to, stored, and processed in countries outside Bangladesh where our service providers operate. l344 will always ensure that such transfers are subject to appropriate protections and that your data is treated with the same standard of care as within Bangladesh.

14. Changes to This Privacy Policy

14.1 l344 reserves the right to update or amend this Privacy Policy at any time. When we make material changes, we will notify registered players via the email address on file or by displaying a prominent notice on the l344 platform. The effective date at the top of this document will be updated to reflect the date of the most recent revision.

14.2 Your continued use of the l344 platform after any update to this Privacy Policy constitutes your acknowledgement of and agreement to the revised terms. If you do not accept the revised policy, you should discontinue use of the platform and contact [email protected] to initiate account closure.

14.3 We recommend reviewing this Privacy Policy periodically to stay informed about how l344 handles your personal data. Archived versions of prior policies are available on request from our support team.

15. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way l344 handles your personal data, please contact us using the details below. Our support team is available around the clock and responds in English.